Team 1 is undertaking an innovative, two-phase marketing project to increase Opportunity Youth’s accessibility, reachability, and interest in their Education and Workforce Development programs.
Phase 1: Recruit Opportunity Youth to serve as interns, and purchase professional video equipment.
Phase 2: The Opportunity Youth interns will record participant, employer, and employment service provider interviews as well as youth participants in action within their work experience placements The interns conduct interviews, shoot video content, and edit the videos.
Not only will this content provide Team 1 with a new way to encourage and promote participant experiences, but the internship experience will also provide youth with professional work experience, and a chance to learn from their direct work with the collaborative team.
Team 1 is excited for the ability to professionally record participant interviews and allow previous recipients of their programs to share their experiences, in their own words, to encourage other young people to similarly get involved so that they can complete their education, credentials, and/or job placement.